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Heineken tricks football fans into visiting a classical music concert
Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka...
View ArticleFollow the World Cup on Twitter
For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag...
View Article4 Social Media highlights of 2010
Now that we’ve reached the end of the year I started thinking about which Social Media moments pop-up while going over the past year. 1. Old Spice Guy – great brand engagement This for me is number...
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