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Heineken tricks football fans into visiting a classical music concert

Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka...

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Follow the World Cup on Twitter

For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag...

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4 Social Media highlights of 2010

Now that we’ve reached the end of the year I started thinking about which Social Media moments pop-up while going over the past year. 1. Old Spice Guy – great brand engagement This for me is number...

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